Old Dogs New Tricks

They say you can't teach old dogs new tricks, but I'm the exception to this rule. I hope you are as well…


I’m an old school car dog (woof). I saw this coming a few years back and made the necessary adjustments. Before I start telling you how great digital marketing is let me start by saying I don’t think traditional advertising is dead. I just believe that it’s fragile as a standalone marketing tool. When I sell mailers to dealers I always include a digital budget. Relying on just mail to move numbers is like having a Buick point without GMC or Chevy. (Sorry Dave) Here’s what I do know from experience…


Digital advertising has genuinely changed the auto dealer’s view of how he markets to his PMA and beyond. Take Cookies, cross-device identification, IFDAs, attribution and numerous other innovations. Dealers can track who sees their ads, on which devices, and determine whether those investments resulted in the delivery of a vehicle.