Jupiter Research has revealed that
approximately two-thirds of car buyers
do at least some research online, and
that more than one-third (35%) say the
Internet affected their final choice. TrueInvoice.com utilized its
sophisticated targeting solutions to
reach these prospective automotive
consumers for Platinum Ford, LLC,
New York
We leveraged Trueinvoice’s demographic
targeting solution to reach consumers
within Platinum's desired demographic
and lifestyle/product usage profiles.
created a custom subnet within its
extensive network comprised of consumers
who had researched cars online in the
past six months. Ads featuring the Ford
Mustang were targeted to this subnet and
were designed to drive consumers to
Platinum’s website where they could
configure their ideal version of the
mustang or request more information from
a local dealer.
We also leveraged TrueInvoice’s Lead
Provider behavioral targeting technology
to anonymously track consumer activity
on Platinum’s website, e.g., did not
configure an mustang. After exiting the
website, consumers who did not configure
a vehicle or complete a request for
information received targeted ads
designed to drive them back to the site
to complete the unfinished action. This
level of targeting enabled Platinum to
communicate directly with prospective
buyers who had exhibited an interest in
their brand of vehicles.
During this three-month
campaign, nearly 8,000
consumers configured
their ideal mustang –
and nearly 3,000
consumers requested
information from a
dealer.
Trophy Nissan, Classic Chevrolet, Longo
Toyota, Toyota of Dallas, Prestige Ford, Planet Ford,
Freedom Chevrolet, McDavid Honda, Midway Chevrolet, Showcase
Honda, Longo Toyota,
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