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It was a true test www.TrueInvoice.com

   Jupiter Research has revealed that approximately two-thirds of car buyers do at least some research online, and that more than one-third (35%) say the Internet affected their final choice. TrueInvoice.com utilized its sophisticated targeting solutions to reach these prospective automotive consumers for  Platinum Ford, LLC, New York

   We leveraged Trueinvoice’s demographic targeting solution to reach consumers within Platinum's desired demographic and lifestyle/product usage profiles.  created a custom subnet within its extensive network comprised of consumers who had researched cars online in the past six months. Ads featuring the Ford Mustang were targeted to this subnet and were designed to drive consumers to Platinum’s website where they could configure their ideal version of the mustang or request more information from a local dealer.
   We also leveraged TrueInvoice’s Lead Provider behavioral targeting technology to anonymously track consumer activity on Platinum’s website, e.g., did not configure an mustang. After exiting the website, consumers who did not configure a vehicle or complete a request for information received targeted ads designed to drive them back to the site to complete the unfinished action. This level of targeting enabled Platinum to communicate directly with prospective buyers who had exhibited an interest in their brand of vehicles.
    During this three-month campaign, nearly 8,000 consumers configured their ideal mustang – and nearly 3,000 consumers requested information from a dealer.

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